This book introduces the reader to a proven technique which can be utilised by anyone who is looking to invest in property.The ‘quantum’ strategy advocated in this book is a proven method suited for those trying to buy below-market-value property or for those trying to increase their property portfolio in a cost-effective way.This book is wholly practical: it takes the reader through various stages of property transactions. It also includes a vast range of examples that can be adapted to meet the reader’s needs.Some of the unique topics covered in this book include:* How to increasing your wealth through “leveraging”* How to increasing your property portfolio through “velocity”* How to increasing the value of your property through “value engineering”* How to access the property market without investing any money* How to increasing your confidence through tried and tested formula essential for a successful property investment.
Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate.How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.
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Corporate property is routinely identified as the second biggest cost within a business organization after staff. Effective management of such a major asset requires a fundamental understanding of both the operation of the property markets and the operational requirements of the business occupier. This primer on strategic property management focuses on how property held as a corporate asset can be used to add value to the primary business activity of an organization. Rather than separate the needs of the business form the management of the business estate, the aim of Corporate Property Management is to enable the reader to directly support the primary business function through strategic management of corporate property, thereby adding value to the business as a whole. The book introduces a generic framework designed to assist in the analysis of any corporate property portfolio, working as a practical aid to decision making. The book is structured around this framework, providing a detailed review of its application and uses. This is then developed further through extensive use of five in–depth case studies that covers a wide variety of property types and property users — Borders bookshops; Cancer Research high street shops; The Youth Hostel Association; Clifford Chancea s move to Canary Wharf and the Ardtornish Rural Estate in Scotland.