Property asset management involves both the day to day oversight of rental properties as well as an ability to maximise the potential of the portfolio through forward thinking and practical planning. To be successful in property management, the individuals must be flexible and proactive while having a robust knowledge of technical, financial and legal aspects of the leasing system. These managers can have clients ranging from the individual property owner to large international commercial ventures. In Property Asset Management Douglas Scarrett sets out the principles and practice of managing properties for these disparate clients and their varying needs. As well as the basic theory, the book discusses the process of active management, the strategic objectives, performance measurement and the various financial and operational information to enable comprehensive reporting of a high quality. Software screenshots illustrate salient points. This third edition has been extensively rewritten to include developments in property management since the last edition in 1995, especially in the changing nature of the landlord tenant relationship. Scarrett is an experienced academic and professional who has created a practical guide for all those involved in the management of property. It has additionally been written to cater for the needs of RICS accredited and business courses provided by Universities in the UK and overseas. This book also provides readers with an overview of the legal aspects of land ownership and tenancy arrangements.
Real Estate Marketing is specifically designed to educate real estate students with the art and science of the real estate marketing profession. The ideal textbook for undergraduate and graduate level classes in business school and professional / continuing education programs in Real Estate, this book will also be of interest to professional real estate entrepreneurs looking to boost their knowledge and improve their marketing techniques. The book is divided into five major parts. Part 1 focuses on introducing students to fundamental concepts of marketing as a business philosophy and strategy. Concepts discussed include strategic analysis, target marketing, and the four elements of the marketing mix: property planning, site selection, pricing of properties, and promotion of properties. Part 2 focuses on personal selling in real estate. Students will learn the exact process and steps involved in representing real estate buyers and sellers. Part 3 focuses on negotiations in real estate.How do effective real estate professionals use negotiation approaches such as collaboration, competition, accommodation, and compromise as a direct function of the situation and personalities involved in either buying or selling real estate properties? Part 4 focuses on human resource management issues such as recruiting and training real estate agents, issues related to performance evaluation, motivation, and compensation, as well as issues related to leadership. Finally, Part 5 focuses on legal and ethical issues in the real estate industry. Students will learn how to address difficult situations and legal/ethical dilemmas by understanding and applying a variety of legal/ethical tests. Students will also become intimately familiar with the industry’s code of ethics.